Written by Lewis Cameron

18.02.14.

 

Here at Beyond Man, we’ve been keeping a close and watchful eye on boohooMAN ever since they rocked our world last year with their colourful and contemporary lookbook for AW13. Back with a bang for SS14, boohooMAN has managed to not only continue its WOW factor but has actually surpassed it, presenting a powerful story of cutting-edge, trend-laden designs complete with a modern, futuristic touch of catwalk inspired styling.

 

The wish list we currently have is longer than Pharrell Williams’ recurring Vivienne Westwood hat. We’re talking florals, print on print, mesh detailing, sport’s luxe, monochrome, opulent leather panels and so much more. Youthful, energetic and ridiculously cool, boohooMAN’s latest offerings are the perfect styles to set you well on track for the coming Spring/Summer months.

 

Vibrant. Bold. Creative and innovative, boohooMAN SS14 is most definitely the canvas to the summer holiday of a catwalk inspired lifetime.

 

Personal highlights: A scuba quilted bomber jacket and matching scuba quilted shorts featuring gold metallic zip detailing on the side. A floral, monochrome t-shirt. A white mesh panelled t-shirt. A leather and silk textured vest. A brown leather look overcoat and…wait for it…a black leather look cape! Yes, a cape! Oh screw it, we love it all. BoohooMAN wins. Forever.