Written by Lewis Cameron

Mon. 2. Sep.

 

Trends, fashionable styles, fits and colours may come and go but one thing always remains the same. The need for a good statement t-shirt. Be it opulent, artistic photography or a noteworthy caption or slogan, the t-shirt is a universal must for any modern man. And although we are now into the month of September, meaning we have to start putting on jumpers and the odd woollen trench, the weather is thankfully still shinning outside meaning Pappa needs a new Tee. Thankfully we’ve come across a new hub of t-shirt heaven which not only features artistic photography but also noteworthy captions and slogans all at the same time.

 

The name of this website you ask? Awake and Dressed.  So what is Awake and Dressed all about?

Luckily for us, founder and creator Jonny Wolf got in touch to explain just that.

 

“The designs are photographic based and each design is detailed meticulously. The t-shirts we have chosen to use are of the finest quality and printed with cutting edge technology. Myself who is passionate about design creates all the t-shirts and this is mirrored in my passion for the label. Designs are then printed onto the t-shirt using the latest direct to garment printers, this ensures that there is no cracking or fading, offering the purchaser excellent quality. The t-shirts are 100% cotton with a fashionable dart neckline and soft touch and feel, as well as an out of seam detailing on the side of the t-shirt for a fashion fit. Each t-shirt comes with a ‘Jonny Wolf’ exclusive signature as part of the design.”

 

Having worked in both graphics and advertising and studying both at degree level, Jonny felt he wanted to move away from these areas and explore his own individual creativity. “As an artistic person by nature, my inspiration behind the designs can be drawn from practically anything. I take a keen interest in trends and put my own unique mark on it. This offers an alternative take on ‘fashion’ and what it stands for.”

 

“I feel that I have created t-shirts that not only look excellent but there is a strong sense of a personality behind the brand. My character is clearly illustrated in the titles I give the individual shirts such as “you can be what you want to be on the Internet.”  I would hope that you get a strong sense of who I am as a designer and that my values of the brand reflect in the work that I am doing.”

 

Browse our favourites from Awake and Dressed above and for the full collection check out www.awakeanddressed.com